Ads on KnowWake are subject to the KnowWake Ads policies, except as provided below, where these KnowWake Ads specific policies will apply.
Any KnowWake Ads certifications granted to advertisers promoting restricted content via other KnowWake products do not apply to KnowWake Ads, due to KnowWake Ads’ specific exceptions.
Policy for navigable & non-navigable ads
Navigable ads on KnowWake include the ability to navigate to permanent, physical locations directly from them, either as a primary or secondary action. Non-navigable ads do not target such locations, and therefore do not trigger any navigation-related actions.
Eligible businesses for navigable ads
Eligible businesses for non-navigable ads
These businesses can advertise their services on KnowWake with non-navigable Takeover ads.
Owner vs. Guest advertisements
“Owner” advertisements are ads promoting businesses that inhabit their advertised physical locations.
“Guest” advertisements are ads promoting products, services or events present in such businesses. “Guest” advertisement on KnowWake should meet the guidelines below:
- Logos and banner images should represent the “Guest” brand only.
- Location names should be the physical location names alone, for users to understand where the service/product is offered at.
Prohibited & restricted content
COVID-19-related advertising campaigns are not supported by KnowWake Ads.